
A | (ECNS) -- Fang Taozi, the main character in the viral AI-generated Chinese short drama “The Girl Who Was Laid Off,” has begun promoting products online, with reported advertising rates reaching as high as 258,000 yuan ($38,200) per video, drawing both cheers from fans and doubts from netizens who question the credibility of products promoted by a non-human character. In a recent bonus clip, Fang recommended a brand of colored contact lenses, saying they remained comfortable after a full day's wear. Some fans have expressed support for Fang, while many netizens have voiced doubts, arguing that products backed by an AI persona carry little credibility since no real person has actually tested them. "Who would buy this? No real human has even tried it," one netizen commented. Using an AI-generated character in advertising is not inherently illegal, Li Weihua, a partner at the Shanghai office of Dacheng Law Offices, told China News Service. However, the character does not have independent legal status, meaning responsibility for misleading or unlawful advertising remains with the advertiser or the company operating the character. According to media reports, a growing number of firms are now offering "digital portrait licensing" services. These companies acquire digital likenesses and sell usage rights for applications ranging from short-drama production to in-feed ad campaigns, with some touting their services as "much cheaper than hiring real human endorsers directly." Li added that advertisers and ad operators using AI-generated digital portraits must comply with relevant advertising laws. For example, such advertisements must be clearly labeled as "advertisements" and must also state that the digital portrait is AI-generated. (By Intern Yang Hongran, Zhang Dongfang)
。 출연: 박지훈 변호사, 오윤혜 방송인, 하어영 한겨레 정치팀 기자,오혁진 일요시사 기자. 진행: 고현준. 이재명·김민석 지도부 만찬…‘당정청 원팀’ 재강조/이 대통령 ‘최저 지지율’ 38.9%...당·청 돌파구 고심/김민석, 당내 입단속 메시지 “개별 발언 자제”/대통합추진단 첫 회의…조국혁신당은 선 긋기?/조국 “이언주, 강득구 지역구에 후보 낼 것”/이준석 대표직 사퇴...왜 하필 지금?/장동혁 취임 1주년 “당원주권”·“싸울 인재” 강조/민주당, ‘이진숙 제명 촉구 결의안’ 오늘 본회의 상정/박근혜 이어 이명박 만나는 정점식, 속내는?/김건희 매관매직 항소심 시작…1심 징역 7년/‘계엄 정당화 메시지’ 김태효 첫 재판서 혐의 부인/종합특검 180일 수사 마무리...총평은?/‘노상원 수첩’·‘양평 고속도로’ 등 핵심 의혹 미제로.../특검, 홍장원 전 국정원 1차장· 조성현 대령 기소/오혁진 취재...국정원 ‘반국가 세력 블랙리스트’ 재조사. 오늘 (8월 26일) 뉴스 다이브 많은 시청바랍니다.。
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